H&M Using Computer-generated bodies

More often than not, models already perfect abs, bums and endless legs are edited post-shoot to look even more 'perfect'. However Swedish retailer H&M recently admitted to using real model's heads on computer-generated bodies to sell lingerie and swimwear.

Looking at the two images below, it's easy to see that although the models pictured are two entirely different models, they share identical bodies and posing.

Do you think they've gone too far or is this acceptable?

Bex

xxx.